Mastering marketing  the complete MBA companies in marketing 

 - New Delhi  Pearson education  1999 
 - ix, 342p.  24cm. 
 - Financial times .
<br/><br/><label>ISBN: </label>9788178088860 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct selling<br/>21st century marketing<br/>Competitive analysis<br/>brand strategy<br/>Advertising<br/>Sector marketing<br/>Sector marketing<br/>international marketing<br/>Marketing media
<br/><br/><label>Dewey Class. No.: </label>658.802  / MAS