TY  - GEN
AU  - Fombrun J. Charles 
AU  - Riel, Cess B.M. Van
TI  - Fame & fortune: how successful companies build winning reputations
SN  - 9788129706638
U1  - 659.1 
PY  - 2004///
CY  - New York
PB  - Pearson
KW  - Stock exchange
KW  - Company's operation performance
KW  - Financial value
KW  - Market value
KW  - Process of External Expression
KW  - Web information
KW  - National Heritage
ER  -