TY - GEN AU - Adair, John TI - Effective innovation: how to stayahead of the competition SN - 9780330344753 U1 - 658.4063 PY - 1996/// CY - London PB - Pan Books KW - Ideas banking KW - Creativity KW - Split brain theory KW - Creative thinkers KW - challenging assumption KW - Suspending judgement KW - Tolerating ambiguity ER -