Trout, Jack <br/><br/>
A genie's wisdom  a fable of how a CEO became a marketing genius 

 - Chennai  Eastwest Books  2003 
 - viii, 120p.    21cm. 
<br/><br/><label>ISBN: </label>8186852964 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / TRO