TY  - GEN
AU  - Doole, Isobel
AU  - Lowe, Robin
TI  - International marketing strategy: analysis, development and implementation
SN  - 9788131500309
U1  - 658.848 
PY  - 2006///
CY  - London
PB  - Thomson
KW  - International Market Research
KW  - Export Marketing
KW  - International Trading Environment
KW  - Globalization
KW  - Market Entry Strategies
KW  - International product Management
KW  - Pricing
ER  -