TY  - GEN
AU  - Bennett, Roger
TI  - International marketing: strategy planing, market entry & implementation 
SN  - 9780749445157
U1  - 658.848 
PY  - 2005///
CY  - London
PB  - Kogan Page
KW  - International Advertising
KW  - Export Marketing
KW  - Global Marketing
KW  - Trading environment
KW  - International Trade
KW  - North Atlantic Countries
KW  - Third world Countries
KW  - Market Screening Techniques
KW  - Global Pricing
ER  -