TY  - GEN
AU  - Churchill, Gilbert A.
AU  - Lacobucci, Dawn
TI  - Marketing research: methodological foundation
SN  - 9789812548719
U1  - 658.83 
PY  - 2002///
CY  - London
PB  - Thomson
KW  - Secondary Data
KW  - Organizational Flexibility
KW  - Problem Definition
KW  - Research Process
KW  - Collecting the Data
KW  - Data Analysis
KW  - Statistical techniques
KW  - Research Report
ER  -