TY  - GEN
AU  - Cateora, Philip R.
AU  - Graham, John L.
TI  - International marketing
SN  - 9780070435582
U1  - 658.848 
PY  - 2001///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Export Marketing, International Business Enterprise, Intercultural Communication, Global Market, Cultural Environment, Marketing Research, International Marketing
ER  -