Cateora, Philip R. <br/><br/>
International marketing 

 - 10th. 
 - New Delhi  Tata McGraw-Hill  2001 
 - xxiii, 721p.  28cm. 
<br/><br/><label>ISBN: </label>9780070435582 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export Marketing, International Business Enterprise, Intercultural Communication, Global Market, Cultural Environment, Marketing Research, International Marketing
<br/><br/><label>Dewey Class. No.: </label>658.848  / CAT