TY  - GEN
AU  - Gelder, Sicco Van
TI  - Global brand strategy: unlocking brand potential across countries, cultures market
SN  - 9780749442132
U1  - 658.827 
PY  - 2004///
CY  - New Delhi
PB  - Kogan Page
KW  - BRAND REPUTATION
KW  - LOCAL CONVENTION
KW  - MARKING MIX
KW  - BRAND EXPRESSION
KW  - EXPORT MARKETING
KW  - BRAND NAME PRODUCTS
KW  - BRANDING
KW  - BRAND REMAIN
ER  -