Gelder, Sicco Van <br/><br/>
Global brand strategy  unlocking brand potential across countries, cultures market 

 - New Delhi  Kogan Page  2004 
 - xii, 260p.  23cm. 
<br/><br/><label>ISBN: </label>9780749442132 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND REPUTATION<br/>LOCAL CONVENTION<br/>MARKING MIX<br/>BRAND EXPRESSION<br/>EXPORT MARKETING<br/>BRAND NAME PRODUCTS<br/>BRAND NAME PRODUCTS<br/>BRANDING<br/>BRAND REMAIN
<br/><br/><label>Dewey Class. No.: </label>658.827  / GEL