TY  - GEN
AU  - Jones, John Philip
TI  - How to turn advertising expenses into investments: 20 signposts to greater efficiency
SN  - 9788129707154
U1  - 659.1 
PY  - 2005///
CY  - New Delhi
PB  - Pearson
KW  - Advertising Matter
KW  - Advertising Strength
KW  - Mature Markets
KW  - Advertising Budget
KW  - Advertising Media
KW  - Functional Performance
KW  - Qualitative Research
ER  -