Jones, John Philip <br/><br/>
How to turn advertising expenses into investments  20 signposts to greater efficiency 

 - New Delhi  Pearson  2005 
 - xvii, 328p.  25cm. 
<br/><br/><label>ISBN: </label>9788129707154 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Matter<br/>Advertising Strength<br/>Mature Markets<br/>Advertising Budget<br/>Advertising Media<br/>Functional Performance<br/>Functional Performance<br/>Qualitative Research
<br/><br/><label>Dewey Class. No.: </label>659.1  / JON