TY  - GEN
AU  - Cateora, Philip R.
AU  - Graham, John L.
TI  - International marketing
SN  - 9780070598799
U1  - 658.848 
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - International Marketing Channels
KW  - Export Marketing
KW  - International Business Enterprise
KW  - Intercultural Communication
KW  - Global Market
KW  - Cultural Environment
KW  - Marketing Research
ER  -