Cateora, Philip R. <br/><br/>
International marketing 

 - 12th. 
 - New Delhi  Tata McGraw-Hill  2005 
 - xxxiii, 697p.  28cm. 
<br/><br/><label>ISBN: </label>9780070598799 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International Marketing Channels<br/>Export Marketing<br/>International Business Enterprise<br/>Intercultural Communication<br/>Global Market<br/>Cultural Environment<br/>Cultural Environment<br/>Marketing Research
<br/><br/><label>Dewey Class. No.: </label>658.848  / CAT