TY  - GEN
AU  - Gamble, Paul R.
AU  - Stone, Merlin
AU  - Tapp, Alan
AU  - Marsella, Anthony
TI  - Marketing revolution  : the radical new approch to transforming the business, the brand & the bottom line
SN  - 9780749447762
U1  - 658.8 
PY  - 2006///
CY  - London
PB  - Kogan Page
KW  - OPERATIONAL ANALYSIS
KW  - REVOLUTIONIZE MARKETING
KW  - CUSTOMER INDSIGHT
KW  - STRATEGIC PLANNING
KW  - CUSTOMER RELATIONSHIP
ER  -