Gamble, Paul R. <br/><br/>
Marketing revolution    the radical new approch to transforming the business, the brand & the bottom line 

 - London  Kogan Page  2006 
 - xii, 308p.  23cm. 
<br/><br/><label>ISBN: </label>9780749447762 
<br/><br/><label>Subjects--Topical Terms: </label><br/>OPERATIONAL ANALYSIS,<br/>REVOLUTIONIZE MARKETING,<br/>CUSTOMER INDSIGHT,<br/>STRATEGIC PLANNING,<br/>CUSTOMER RELATIONSHIP,
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR