TY  - GEN
AU  - Rapp, Stan
AU  - Collins, Thomas L.
TI  - Maximarketing: the new direction in advertising, promotion, and marketing strategy
SN  - 0070511918
U1  - 658.8 
PY  - 1987///
CY  - New Delhi
PB  - Mcgraw-Hill
KW  - Television advertising
KW  - Maxi marketing solution
KW  - Customers
KW  - Inquiry advertising
KW  - Customer database
ER  -