Rapp, Stan <br/><br/>
Maximarketing  the new direction in advertising, promotion, and marketing strategy 

 - New Delhi  Mcgraw-Hill  1987 
 - x, 278p.  23.5cm. 
<br/><br/><label>ISBN: </label>0070511918 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television advertising<br/>Maxi marketing solution<br/>Customers<br/>Inquiry advertising<br/>Customer database
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAP