TY  - GEN
AU  - Hawkins, Del I.
AU  - Best, Roger J.
AU  - Coney, Kenneth A.
AU  - Koch, Eric C.
TI  - Consumer behavior: building marketing stratergy
SN  -  9780070531437
U1  - 658.83420973 
PY  - 2004///
CY  - New Delhi
PB  - Tata Mcgraw-Hill
KW  - Motivation
KW  - Emotion
KW  - American society
KW  - Market analysis
KW  - Market survey
ER  -