Hawkins, Del I. Consumer behavior building marketing stratergy - 9th. - New Delhi Tata Mcgraw-Hill 2004 - xxvi, 790p. 25.5cm. CD ISBN: 9780070531437 Subjects--Topical Terms: MotivationEmotionAmerican societyMarket analysisMarket survey Dewey Class. No.: 658.83420973 / CON