TY  - GEN
AU  - Schiffman, Leon G.
AU  - Kanuk, Leslie Lazar
TI  - Consumer behavior
SN  - 9788129701978
U1  - 658.8342 
PY  - 2004///
CY  - New Delhi
PB  - Pearson Education
KW  - Consumer influence
KW  - Motivation research
KW  - Market Segment
KW  - Consumer behavior
KW  - ]Consumer attitude
KW  - Consumer learning
ER  -