Schiffman, Leon G. <br/><br/>
Consumer behavior 

 - 8th 
 - New Delhi  Pearson Education  2004 
 - xxiv, 587p.  25cm 
<br/><br/><label>ISBN: </label>9788129701978 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer influence<br/>Motivation research<br/>Market Segment<br/>Consumer behavior<br/>]Consumer attitude<br/>Consumer learning<br/>Consumer learning
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SCH