TY  - GEN
AU  - Drawbaugh, Kevin
TI  - Brands in the balance: meeting the challenges to commercial identity
SN  - 9798178084397
U1  - 658.827 
PY  - 2001///
CY  - New Delhi
PB  - Pearson Education
KW  - Yahoo
KW  - Brand choice
KW  - Product
KW  - Coca-cola
ER  -