Drawbaugh, Kevin <br/><br/>
Brands in the balance  meeting the challenges to commercial identity 

 - New Delhi  Pearson Education  2001 
 - viii, 278p.  24cm 
<br/><br/><label>ISBN: </label>9798178084397 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Yahoo<br/>Brand choice<br/>Product<br/>Coca-cola
<br/><br/><label>Dewey Class. No.: </label>658.827  / DRA