TY  - GEN
AU  - Thompson, Arthur A.
AU  - Jain, Arun K.
AU  - Peteraf, Margaret A.
AU  - Gamble, John E.
AU  - Strickland, A.J.
TI  - Crafting and executing strategy: the quest for competitive advantage
SN  - 9781259004766
U1  - 658.4012 
PY  - 2012///
CY  - New Delhi
PB  - Tata Mcgraw - hill
KW  - Corporate culture
KW  - Strategic planning
KW  - Business planning
KW  - Leadership
ER  -