TY  - GEN
AU  - Sengupta, Subroto
TI  - Brand positioning: strategies for competitive advantage
SN  - 9780070581593
U1  - 658.827 
PY  - 2005///
CY  - New Delhi
PB  - Tata Mcgraw - hill
KW  - MANAGEMENT
KW  - MARKETING
KW  - SALES PROMOTION
KW  - PRODUCT CLASS
ER  -