Sengupta, Subroto <br/><br/>
Brand positioning  strategies for competitive advantage 

 - 2nd 
 - New Delhi  Tata Mcgraw - hill  2005 
 - xiv, 297p.  23cm. 
<br/><br/><label>ISBN: </label>9780070581593 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>MARKETING<br/>SALES PROMOTION<br/>PRODUCT CLASS
<br/><br/><label>Dewey Class. No.: </label>658.827  / SEN