TY  - GEN
AU  - Kapoor, Jagodeep
TI  - 9 Brand shaascras: nine successful brand strategies to build winning brands
SN  - 9780761932567
U1  - 658.827 
PY  - 2004///
CY  - New Delhi
PB  - Tejeshwar singh
KW  - BRAND SALES
KW  - BRAND IDEA
KW  - MARKET SHARE
KW  - GROWTH STRATEGY
KW  - BRAND AWARENESS
ER  -