TY  - GEN
AU  - Berkowitz, Eric N.
AU  - Rudelius, William
AU  - Kerin, Roger A.
AU  - Hartley, Steve W.
TI  - Study guide for use with marketing
SN  - 0256219710
U1  - 658.8 
PY  - 1997///
CY  - London
PB  - Irwin
KW  - Marketing opportunities
KW  - Business firm
KW  - Global marketing
KW  - Revenues and costs
KW  - Sample tasts
KW  - Pricing
KW  - Advertising
KW  - Sales management
ER  -