TY  - GEN
AU  - Cesari, Rick
AU  - Lynch, Ron
AU  - Kelly, Tom
TI  - Buy now: creative marketing that gets customers to respond to you and your product
SN  - 9780470888018
U1  - 658.872 
PY  - 2011///
CY  - New Jersey
PB  - John Wiley
KW  - MANAGEMENT
KW  - DIRECT MARKETING
KW  - CUSTOMER RELATIONS
KW  - BUSINESS
ER  -