TY - GEN AU - Levinson, Jay Conrad AU - Horowitz, Shel TI - Guerrilla marketing goes green: winning strategies to improve your profits and your planet SN - 9780470409510 U1 - 658.802 PY - 2010/// CY - New Jersey PB - John Wiley KW - SOCIAL CHANGE KW - MARKETING MATRIX KW - SALES KW - CUSTOMER ER -