TY - GEN AU - Churchill, Gilbert A. AU - Ford, Neil M.; Wolker, Orville C. TI - Sales force management SN - 9780256137873 U1 - 658.8101 PY - 1997/// CY - New york PB - Mcgraw - hill KW - SALES PROGRAM KW - SALES ANALYSIS KW - COST ANALYSIS ER -