TY  - GEN
AU  - Fisk, Raymond P.
AU  - John, Joby
AU  - Grove, Stephen J.
TI  - Interactive services marketing
SN  - 9780618641802
U1  - 658.8 
PY  - 2008///
CY  - Boston
PB  - Houghton Mifflin co.
KW  - MARKETING
KW  - MANAGEMENT MARKETING
KW  - MANAGEMENT
KW  - MARKETING SERVICES
ER  -