TY  - GEN
AU  - Kotler, Philip
AU  - Armstrong, Gary
TI  - Principles of marketing
SN  - 9780273752431
U1  - 658.8 
PY  - 2012///
CY  - Harlow
PB  - Pearson Education
KW  - MARKETING
KW  - EUROPE
KW  - MARKETING - MANAGEMENT
ER  -