Kotler, Philip <br/><br/>
Marketing management 

 - 14th 
 - Boston  Prentice Hall  2012 
 - xxii, 131p.  28cm. 
<br/><br/><label>ISBN: </label>9780132102926 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING - MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT