TY  - GEN
AU  - Mason,Ralph E.
AU  - Rath,Patricia Mink; Husted,Stewart W.; Lynch, Richard L.
TI  - Marketing : practices and principles
SN  - 0026356015
U1  - 658.8 
PY  - 1995///
CY  - New York
PB  - Mac Graw Hill
ER  -