Mason,Ralph E. <br/><br/>
Marketing   practices and principles 

 - 5th  
 - New York  Mac Graw Hill  1995 
 - xx, 588p.  26 cm. 
<br/><br/><label>ISBN: </label>0026356015 
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR