TY  - GEN
AU  - Kotler, Philip
AU  - Hansen, Torben
AU  - Keller, Kevin Lane
AU  - Brady, Mairead
AU  - Goodman, Malcolm
TI  - Marketing management
SN  - 9780273743613
U1  - 658.8 
PY  - 2012///
CY  - Harlow
PB  - Pearson Education
KW  - Marketing-Management
KW  - Marketing-Europe-Managent
ER  -