TY - GEN AU - Thompson, Arthur A. AU - Jain, Arun K. AU - Strickland, A.J. AU - Gamble, John E. TI - Crafting and executing strategy: the quest for competitive advantage SN - 9780070146723 U1 - 658.4012 PY - 2008/// CY - New Delhi PB - Tata McGraw Hill KW - STRATEGIC MANAGEMENT KW - QUALITY MANAGEMENT - TOP AND MIDDLE MANAGEMENT KW - PLANNING AND POLICY MAKING ER -