TY  - GEN
AU  - Adamson, Allen P.
TI  - Brand Digital: simple ways top brands succeed in the digital world
SN  - 9780230617629
U1  - 658.827 
PY  - 2008///
CY  - New York
PB  - Palgrave Macmillan
KW  - Branding
KW  - Marketing
KW  - Brand name products
KW  - Internet marketinf
ER  -