Palmer, Adrian <br/><br/>
Introduction to marketing  theory and practice 

 - 2nd 
 - Oxford  Oxford University Press  2009 
 - xxiii, 551p.  24cm. 
<br/><br/><label>ISBN: </label>9780199577217 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>MARKETING MANAGEMENT<br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / PAL