TY  - GEN
AU  - Kotler, Philip
AU  - Armstrong, Gary; Agnihotri, Prafulla Y.; Haque, Ehsan ul
TI  - Principles of marketing: a South Asian perspective
SN  - 9788131731017
U1  - 658.8 
PY  - 2001///
CY  - Delhi
PB  - Pearson Education
KW  - MARKETING
KW  - MANAGEMENT
KW  - MARKETING MANAGEMENT
ER  -