TY  - GEN
AU  - Zikmund, William G.
TI  - Essentials of marketing research
SN  - 0030243564
U1  - 658.83 
PY  - 1999///
CY  - Fort worth
PB  - Harcourt Brace Publishers
KW  - Market research
KW  - Management
KW  - Management of marketing
ER  -