Zikmund, William G. <br/><br/>
Essentials of marketing research 

 - Fort worth  Harcourt Brace Publishers  1999 
 - xxii,422p.    26cm 
<br/><br/><label>ISBN: </label>0030243564 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market research<br/>Management<br/>Management of marketing
<br/><br/><label>Dewey Class. No.: </label>658.83  / ZIK