TY  - GEN
AU  - Keller, Kevin Lane
TI  - Best practice cases in branding: lessons from the world's strongest brands
SN  - 9788131721155
U1  - 658.827 
PY  - 2008///
CY  - Delhi
PB  - Pearson Education
KW  - Use of brands and trademarks
KW  - General management
KW  - Management of marketing
KW  - Sales promotion
ER  -