TY  - GEN
AU  - Lee, Kiefer
AU  - Carter, Steve
TI  - Global marketing management: changes, new challenges, and strategies
SN  - 9780198064053
U1  - 658.84 
PY  - 2009///
CY  - New Delhi
PB  - Oxford university press
KW  - Export marketing
KW  - General management
KW  - Management of marketing
ER  -