TY  - GEN
AU  - Malhotra, Naresh K.
AU  - Dash, Satyabhusan
TI  - Marketing research : an applied orientation
SN  - 9788131723173
U1  - 658.83 
PY  - 2009///
CY  - New Delhi
PB  - Dorling Kindersley (India)
KW  - MARKET RESEARCH
KW  - MANAGEMENT
KW  - MARKETING MANAGEMENT
ER  -