TY  - GEN
AU  - zeithaml, Valarie A.
AU  - Pandit, Ajay
AU  - Bitner, Mary Jo
AU  - Gremler, Dwayne D.
TI  - Services marketing: integrating customer focus across the firm
SN  - 9780070660076
U1  - 658.8 
PY  - 1996///
CY  - New Delhi
PB  - Tata mcGraw Hill
KW  - MANAGEMENT
KW  - MARKETING
ER  -