TY  - GEN
AU  - Baskin, Merry 
AU  - Earls, Mark 
TI  - Brand new brand thinking: brought to life by 11 experts who do
SN  - 0749436786
U1  - 658.827 
PY  - 2002///
CY  - London
PB  - Kogan page
KW  - MANAGEMENT
KW  - SALES PROMOTION
KW  - BRANDS
KW  - MARKETING MANAGEMENT
ER  -